Check out this awesome new color service! Lori Sawaya is a genius for starting this new venture. One of my IACC-NA colleagues Rachel Perls is one of the experts!
So if you need color TREND info, I would recommend this service. One of the things I love about their approach is that each team member covers a major geographic area of the United States rather than trying to come up with one report that you have to re-interpret to fit the market you are targeting. Each expert has a slightly different approach and background and I believe that is a huge plus.
Why am I promoting this? Because I do not do trend forecasting any more, I haven't done it since 2005. (In case you are new to this blog, I am a former Color Marketing Group chairholder and did tableware and gift ware color and design forecasting for several years.) However, it's very important to follow and understand colors trends if you are a product designer, interior designer, paint manufacturer, buyer for a gift shop, etc.
Check out their website and try their service!
~rebecca
3 comments:
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