COLOR trends for 2007 from the European Home Fashion, Gift, & Tabletop Shows **Information courtesy of Color Marketing Group and my own research
Overview or Mass Market and High-end trends- overall evolution of color from last season rather than anything really standing out and looking fresh. Color overall is a bit more subdued.
Mass market
Colors still bright
- Orange still strong but declining a bit- softer, earthier
- Blue now secondary: accent color or in combination
- Yellow is a strong accent
- Yellow + white looked fresh for outdoor home products
- Black and White patterns very strong, especially + bright accent color in small amounts
- Black and white + chrome
- Silver
- Purple showing up as a medium-toned plum shade
- Soft Pink is an accent color, especially with strong green
- Gorgeous browns becoming anchor neutrals
HOT:
- Red + white
- Bright yellow-greens
- Back & White + strong green
- Greens, blues, brights for spring and summer
High-end home fashion
Color less saturated and more refined.
- Gold top metal but some copper and warm silver showing up
- Platinum as opposed to mass market’s silver
- Orange less important and when it was it was either yellowish or a coral orange
- Classic navy blue showing up
- Yellows are non-metallic ochre golds
- Neutrals include warm white, taupe, tan, bone and are the background colors
- Woods are exotic or dark but with a variety of finishes from rough to polished
- HOT:
- Deep olive green and blue green
- Deep, mid-tone blues are shown with olive and creamy white
- Reds deeper, like claret and wine red + warm whites or glossy black
- Black very important: black crystal, china, etc. Usually seen with gold on tableware
- Purples similar to mass market: greyed, deep-plum shades are new
- Browns include caramel brown paired with ochre and greyed-browns like driftwood
Want a customized full report on Home Fashion Color and Design Trends for 2007? Call or e-mail me ASAP. Colorguru@gmail.com
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